Shayla Johnson
Brand Retail Redesign
The Ask
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Refresh a fading retail brand
Strategy
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A necessary comfort in an uncomfortable world
The Situation
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There is a current trend of consumers wanting healthier options. Although, they do not look to 7-11 for grain bowls, green juices and kale salads. People go to 7-11 on days they need a break from good behavior. It is a place where they can get what they need without judgement.
Store Redesign
The new store concept has an updated traffic flow that allows customers to navigate the store easier and faster to ensure efficiency and conveience.
Mood Board & Store Inspiration
Many people have memories of going to 7-11 as a child, so we gave a nostalgic and retro flare to the design and art direction.
The tag line your welcome was chosen to convey the message that all people are welcome in 7-11.
Currently, the 7-Select brand lacks consistency, so we made it one cohesive brand that customers will recognize. Their iconic offerings such as the slurp and big gulp would stay the same.
7-11 is a part of the community. AÂ food truck is a way for 7-11Â to go out into the community and attend local events and festivals.
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The Team
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Elyse Jolley - Strategist
Jeremy Stokes - Experience Designer
Emily Adamson - Art Director
Katie Dinardo - Art Director
Rachel Curry - Copywriter
Shayla Johnson - Creative Brand Management