Shayla Johnson
Shayla
Johnson
VCU Brandcenter Curriculum
The VCU Brandcenter is recognized as America's number one graduate program for advertising and branding. The Creative Brand Management track focuses on the core fundamentals of a traditional MBA curriculum with an added emphasis on creativity and collaboration. The program is centered on branding, insight driven strategy, and the application of creativity in business.
Academic Education
VCU BRANDCENTER
Masters of Science in Business with a concentration in
Creative Brand Management | May 2020
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Relevant Coursework
- Business of Branding
- Strategic Thinking
- Creative Thinking
- Research Methodologies
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NORTH CAROLINA STATE UNIVERSITY
Bachelors of Science in Business Administration with a concentration in Marketing | May 2018
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Extracurricular Activities
- All-Girl Cheerleading Team: Fundraiser Chair & Community Service Chair
- Queen In You Vice President
- American Marketing Association
- Air Force ROTC
Capstone Project
BRAND MANAGEMENT STUDENT CONSULTANT
Playboy | Jan 2020 - April 2020
Conducted a brand audit, category research, consumer research, and competitor analysis to develop strategic recommendations for a new product line and its launch.
Professional Skills
Brand Strategy & Positioning
Critical & Creative Thinking
Teamwork & Collaboration
Leader of Cross-Functional Teams
Qualitative & Quantitative Research
Focus Groups & Surveys
Social Media Strategy & Digital Marketing
Project Management & Keynote
Things I love
Reviewing a new restaurant
Trying something I found on Pinterest
Coaching cheerleading
Work Experience
ACCOUNT MANAGER
Erich and Kallman | July 2020 - Present
- Clients include: Jolly Rancher, Almond Joy, Landing, and Great Wolf Resorts
- Management and oversight of creative development, production process, project timelines, weekly status reports, brand planning, and partnerships
- Utilizes project management tools: slack, zoom, teams, Google docs, and Google Sheets
- Creates client presentations in keynote
- Participated in 4 A's San Francisco Institute for Advanced Advertising Studies
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SOCIAL MEDIA ASSISTANT
Market at 25th | Jan 2019 - Oct 2019
- Managed Social Media accounts through Buffer, including Instagram and Facebook
- Assisted at events promoting grand opening
- Increased Facebook engagement by 46% and reach by 78%
- Increased Instagram followers by 2,317
- Increased Facebook followers by 2,967
- Wrote Press Release for You Snap We Match Program
- Updated website using Wix
ACCOUNT MANAGEMENT INTERN
Madison+Main | May 2019 -Aug 2019
- Supported the Account Management team with various marketing campaigns
- Conducted market research and competitor analysis
- Participated in creative concept sessions
- Scheduled social media posts
- Answered calls and directed messages using multi-line telephone system
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COMMUNICATION INTERN
Hillsborough Street Community Service Corporation | May 2017-Aug 2017
- Managed social media accounts through Hoot Suite, including Instagram, Facebook, and Twitter
- Utilized marketing tables at events to promote the Hillsborough Street App
- Collected and analyzed social media data in excel spreadsheets
- Posted blogs, specials, events, and updates on the Hillsborough Street website
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MARKETING INTERN & AMBASSADOR
Graduate Management Admission Council |
Jan 2017 - April 2017
- Carried out marketing tactics with tabling events and posted flyers on campus each week
- Posted on social media handles about upcoming specials, events, and informative webinars
- Demonstrated public speaking skills when informing students about the GMAT exam through presentations